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LinkedIn Company Pages – Powerful marketing tool for Big and Small businesses

Posted by on November 19, 2010 · 9 Comments 

Yesterday I was updating my LinkedIn profile as few of the items needed some attention.  All of a sudden my eyes got stuck on the advertisement on the right hand side of my home page that said – Build your showcase of Network-aware Professional Recommendations. Upon click I reached on LinkedIn’s Official Marketing Solution website .  So I collected the information available here and on LinkedIn’s official Blog and below are the details –

FOUR Tabs on Company Pages

  1. Overview Tab
  2. Product and Services Tab
  3. Analytics Tab
  4. Careers Tab

LinkedIn New Company Pages

As per the Official blog post the few very clear take aways both for professionals and the Companies ( Small and big sizes ).

For professionals

  • Making intelligent recommendations helps define  professional’s persona as an influencer and helps the professional build credibility with potential employers, partners and colleagues.
  • Professionals play a critical role in helping other professionals and peers cut through the clutter in making time-sensitive decisions about key purchases.

For Small and large Companies

  • Showcase recommendations from their customers and helps building brand virally and credibly on LinkedIn.
  • Analytics will enable Page admins to accumulate much needed data for various kinds of decision making
  • Careers tab will enable companies to attract right kind of human resources and possibly this will bring down the head hunting costs.

SO THE MOST IMPORTANT FEATURE WILL BE SHOWCASE OF PRODUCT AND SERVICES AND RECOMMENDATIONS ATTACHED WITH THE SAME.

LinkedIn claims that some 40 companies started their pages on the day of launch on November 1, 2010 .  You can find the companies and their respective Company pages by searching from here.   If you want to browse the Industry then you can do it from here.  And you want to add a company on LinkedIn then here is the link for you.

NOTE : These pages are not visible on internet outside LinkedIn in complete form. The snapshot below of Dell’s page will show the sign in or sign up message if someone wants to access the company pages on linked.

Linkedin Page of Dell

Since this is a new development at LinkedIn, do share your thoughts and Ideas in the comment section on how we can leverage these new features for marketing our respective businesses.

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  • http://billcrosby.com/socialmedia/linkedin-marketing-12-powerful-must-do-tips-for-your-linkedin-profile/# Bill Crosby

    Meetu, I personally feel LinkedIn is the biggest sleeping giant right now. I am finding more targeted connections for business with the least amount of effort, not to mention the fact that my LinkedIn profile rank higher then every other social media site next to Twitter.At an average household income of $109,000 annually, LinkedIn is the site to be on right now!

    • http://www.meetusinghal.com/ Meetu Singhal

      Great info, Bill! I recommend everyone reading your article as well http://billcrosby.com/socialmedia/linkedin-marketing-12-powerful-must-do-tips-for-your-linkedin-profile/ . BTW did you pick LinkedIn stocks ?

  • http://www.rebeccahappy.com rebeccahappy

    thanks for sharing this Meetu…i will be looking further as well as passing this along.

    • http://www.meetusinghal.com/ Meetu Singhal

      Thanks Rebecca for reading it! would also love to receive more info if you come across any on this one.

  • Anonymous

    This is GREAT! Linkined is really coming up with great features. I need to re-focus on linkedin more :)

    • http://www.meetusinghal.com/ Meetu Singhal

      We all need to. :)

  • Pingback: Tweets that mention LinkedIn company pages | Tech and new media blog by MeeTu Singhal -- Topsy.com

  • http://terrycrosbyblog.com/ Terry Crosby

    This is so fantastic. I am a bit disappointed that all tabs won’t be indexed by search engines. Is that true? The products and services tab is fantastic and integrates reviews. Reviews are very important to have today to get found on the web. All businesses need to gather all these reviews and make it easy for their customers to give them reviews. Links and icons to review sites need to be a part of all communication and branding.

    • http://www.meetusinghal.com/ Meetu Singhal

      Thanks for giving a read , Terry.

      Yes , the recommendation of product and service ( the reviews ) are the strongest part. Professionals will give their reviews to show their authority and expertise and Companies will aggregate reviews to build a better brand .

      Regarding search engines, just like the entire LinkedIn site only a partial info section will be available to people who are not signed in LinkedIn. Which means search engine crawling will be complete but only limited text will be available to be read to the visitor if he / she is not logged in. Same concept as marketingprofs.com